Our Pursuit

CRAFT Takes Political Campaign Tactics, Tools and Technology to Organizations, Associations and Brands.

This is a new era of marketing, advertising and advocacy that requires an innovative communication strategy to engender action. CRAFT provides cutting-edge creative tactics, tools and technology so our clients can attain their goals. Born out of the political campaign battlefield, CRAFT understands how to target audiences, move messages and incite action.

Our Focus
Corporate &
Association
  • Brand Corporations
  • Issue Organizations
  • Advocacy Organizations
  • Grassroots Organizations
  • Government Affairs Organizations
  • Nonprofit Organizations
  • Coalition Groups
  • Industry Associations
Advocacy
  • Issue Education Campaigns
  • Political Party Organizations
  • Political Action Committees
  • Super PACs
  • Ballot Measures & Initiatives
  • Domestic Party Organizations
  • International Party Organizations
Industry
  • Private Business & Industry Sector
  • Healthcare Industry
  • Defense Industry
  • Travel and Hospitality Industry
  • Energy Industry
  • Tech. and Telecomm. Industry
  • Transportation Industry
  • Financial Services Industry
  • Retail Industry
  • Food & Beverage Industry
Our Expertise

Digital

  • Website & App Development
  • Online Action Platform Development
  • Email Marketing
  • Online Fundraising & List Building

Media

  • Full-Service Film & Video Production
  • Creative Concepting & Scripting
  • Placement & Trafficking

Creative

  • Multi-Media Marketing & Branding
  • Digital, Print & Outdoor Advertising
  • Illustration, Info-graphics & Data Visualization
  • Website & Application Design

Advertising

  • Media, Digital & Print Advertising
  • Advertising Strategy & Placement
  • Targeting, Optimization & Analytics
  • Competitive Analysis

Social Media

  • Social Lobbying
  • Social Community Building
  • Copy & Media Content Creation
  • Conversation Monitoring
  • Sentiment Analysis

Crisis & Media Management

  • Media Response & Strategy
  • Brand Reputation Management
  • Audience & Stakeholder Engagement

Booking & Outreach

  • Book guests on all cable news outlets
  • Pitch messaging to reporters and online writers